Project Red, the AIDS fundraising effort that joined forces with Apple, Sprint and Gap, among other companies, sells red products and donates a portion of proceeds to some Bono-related AIDS foundation. Sounds great, right?
Well, so far, they've only raised $18 million.
Only $18 million? But, isn't $18 million a lot of money?
Well, yes. Except when you compare it to the $100 million they spent on marketing the project.
My suggestion: buy a regular iPod and give your $5 to the AIDS charity of your choice instead of buying the red iPod (which only donates $5 to Project Red). And instead of buying the Inspi(red) t-shirt, add that money to the $5 you're already donating.
If you're looking for something worthwhile, try AIDS Life Cycle.
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