The Gap is in the middle of an identity crisis. Is it a place for basics? Is it a place for affordable, fashiony clothes? Is it a place for jeans? Even the company doesn't seem to have any answers, based on a recent survey I took.
In the next several posts -- which I hope will be daily -- I'll discuss what I see, as a consumer, and how I think they should fix it. I'll also start a nightly stockwatch, where I post how the stock is doing. Why? Because it's fun.
Will it make any difference? Probably not.
Do I care? Not really.
Will anyone read? I hope so...
Stockwatch: GPS down 0.23 points, 1.28 percent, to $17.72.
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